.Manly Bands is actually a direct-to-consumer seller of guys's bands. The company introduced in 2016 after John Ruggiero, the co-founder along with his spouse Michelle, couldn't find an ideal wedding band.This is Ruggiero's 2nd appearance on the podcast. In April 2021, our experts discussed the company's starting, special ring components, and also more. Since then, Manly Bands has gotten its manufacturer. The manufacturing of bands from, mention, Jack Daniel's scotch gun barrels or even Fender guitar strings generates compelling video, says Ruggiero, excellent for storytelling on social media sites and also in other places.The whole audio of our discussion is actually inserted below. The records is edited for span as well as clearness.Eric Bandholz: Offer our team a rundown of what you carry out.John Ruggiero: My wife, Michelle, and I started an online ring provider called Manly Bands in 2016 to fix a trouble of wedding event bands for males. Our team were only wed. I have large fingers as well as couldn't discover a band that I ased if that was certainly not overpriced. My alternatives were actually getting coming from a catalog or possessing something tailor-made.I found yourself purchasing coming from a website. The ring got here in a flat mailer, without container or client service. It was actually a dreadful adventure by today's ecommerce standards.We got gotten married to, moved to Florida, and needed a work. Our team told our own selves, "Our company are actually both business people. Why do not our experts produce our personal organization?" We explained the forms of troubles our company would certainly found and how to handle all of them. My band expertise turned up, as well as we decided to try to handle it for various other fellas.Our goal when our team began was actually to spend rental payment. We presumed creating a pair many thousand dollars a month from this will be actually fantastic. Our team considered it a lifestyle company, not high-growth. It was actually only Michelle and me in our garage developing bands as well as delivering them out to consumers. Our team had appealed one thing. Our information resonated along with potential customers.Michelle as well as I make an exceptional team. I come up with tips, as well as she's the implementer. A ton of our success mosts likely to her artistic mind. She titles the rings and builds characters. She hooks up the bands to clients. Describing a band entirely as "eight-millimeter black" failed to suffice.Our experts made rings coming from distinct components, like Jack Daniel's gun barrels or unique steels. The business removed. Since then, our team have actually increased drastically. Our team currently have more than 55 people in the Manly Bands household. Concerning half of those are actually band artisans who function in our just recently gotten production store in Utah.Bandholz: When did you acquire a manufacturer?Ruggiero: Concerning a year and also a fifty percent back. We had actually been their customer for a long times, so we understood them well. A lot of their organization was actually retail, which really did not rate of interest our company-- mosting likely to mom-and-pop jewelry experts. They maintained their wholesale consumers as well as brand. We acquired several of their possessions and delivered over staff members.Prompting a manufacturing staff has been just one of the most ideal things our team have actually performed. It's been extraordinary to head out there and also enjoy them make bands out of Fender guitar strands or metal from an M1 Abrams storage tank.Bandholz: Exactly how performs internal manufacturing effect marketing?Ruggiero: It's been large. Taking a video camera to the opposite of the workplace and also shooting the group utilizing turrets to reduce the metallic rods or whiskey barrels in to rings produces incredible video recording. Our company possess our cam staff on the market regularly. Our company make use of that footage on our social networking sites and in our ads and also bulletins. We make an effort to advertise that given that many business in the guys's band area don't create. They lose ship or even order from foreign and afterwards deliver it out. Yet our team want it to last a life time as well as be actually one thing people can take pride in.Our company have actually had a bunch of excellence with our armed forces culture collection, where our company resource distinct armed forces products. We have the M1 Garand rifle supply, the wood component, coming from World War I. Watching our staff put that in the lathe and cut a piece out for a ring is actually fascinating.Our marketing for those bands discuss the past history, the soldiers, where the item was actually used, and also things like that. My spouse and also I examined filmmaking in university. Our team use our capabilities to educate and tell a story. As an example, I recently received an email from a client that shared that his grandfather used to steer M1 tanks. The consumer gifted among those rings to his grandfather, and they possessed quite a mental substitution. It behaves to help consumers connect with their past and also make something meaningful.Bandholz: Where can folks acquire a band coming from you?Ruggiero: ManlyBands.com. Our experts possess pictures on Instagram, as well. I perform Twitter and also LinkedIn.